Leads Don't Go Cold Because Your BDC Is Lazy. They Go Cold Because You Made the Response Optional.
A lead that arrives Sunday night and waits until Monday morning is already cold — and likely lost. With 78% of buyers choosing the first dealership to respond, after-hours silence is a structural revenue drain. This article explains why extending BDC hours, lead scoring tools, and drip emails all fail to solve the problem, and makes the case for redesigning the workflow so that every lead gets a substantive response within minutes, regardless of the hour.