Meet Numa

We believe it needs to be super easy for dealerships to communicate with their customers.

Based in Oakland

Right off 12th St Bart—We want our team to love (and have easy access to) their work location, so we picked the most charming part of Oakland: Old Oakland.

Friday Farmers Market, live seafood from Chinatown, Swan’s market, Blue Bottle HQ and cafe, and artisanal shops make the Old Oakland neighborhood a fantastic place to work.

Curiosity + Challenge

The way we're communicating is changing. It's hard to tell sometimes if you're talking with AI or a real person. This is only going to become more common.

We're using a unique combination of NLP, human psychology, and Generative AI to invent new ways for dealerships to communicate with customers.
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Customer First

We build product to solve problems for people. We're super focused on building a team with creative energy fueled by working with customers.

While everyone isn't used to meeting customers, everyone at Numa does. You won't be alone as the team uses our customers' challenges and goals as the fuel for what problem to solve next.

Our Founders

Tasso Roumeliotis

CEO

Tasso founded Location Labs and was an early pioneer in mobile and location-based technology. He built it to 200+ people and eventually sold Location Labs for $220M with only $19M of primary capital invested. Location Labs was profitable for seven consecutive years and was an INC 500 company. He was also an Ernst & Young Entrepreneur of the Year Finalist Award winner.

Before Location Labs, Tasso worked as Vice President for Claridge Investments (Bronfman Family Office) and as an associate in the merchant banking group of Donaldson Lufkin Jenrette. Tasso started his career at Bain & Co where he was the highest ranked associate in his class. He has an MBA from Harvard Business School and a B.Comm from McGill University in Montreal.

Joel Grossman

President

Prior to founding Numa, Joel was President of Location Labs where he ran Sales, Business Development, and all operations. In his 10 years at Location Labs, Joel spearheaded the company’s growth from 15 people to a $220M acquisition.

Before Location Labs, Joel was a Lead PM at Microsoft where he first led innovations in Windows before moving to the company’s early IoT projects, launching the initial SPOT (Smart Personal Object Technology) devices. Joel holds an MBA with Distinction from Harvard Business School and a BS in Computer Science from Brown University.

Andy Ruff

Chief Product & Tech

Andy ran product as Chief Product Officer at Location Labs, which, under his leadership, he grew to one of the largest mobile consumer subscription services in the world with over 3M monthly paying subs.

Prior to Location labs, Andy led the 100 person team building Microsoft Outlook for Mac. Andy is a lifelong product builder since age 13, when he built a dial-in bulletin board system server. He has dual BS degrees from Iowa State University.