Numa Teams up with American Express on New Offer for Small Businesses

May 21, 2020

Numa’s AI-powered virtual receptionist and concierge service can help small businesses streamline and improve their customer service 

OAKLAND, CALIF. (May 21, 2020)—Numa, an answering service powered by artificial intelligence (AI) that helps small businesses respond to inbound calls and texts, has teamed up with American Express on a new offer on its services now available on a recently launched suite of tools and services for Amex small merchants. The offer may be helpful for businesses as they look for new ways to stay connected to customers, manage routine business tasks, and enable curbside pickup.

In the U.S., more than 29 million small and medium-sized businesses juggle hundreds of millions of phone calls from customers and clients. Yet, failing to respond to a voicemail or worse, leaving calls unanswered can result in lost business,affecting the bottom line. Numa enables texting with a business phone, even if it's a landline, allowing merchants to send and receive text messages from an existing phone number and catches calls when the business can’t grab them.

“With Numa everyone of my customers gets a response; nothing slips through the cracks for me,”said Ray Pugsley, owner of running apparel company Potomac River Running.“The ability to incorporate texting in our customer communication process gives consumers more options to engage with the store.” 

Pugsley adjusted operations when faced with a large inventory he originally anticipated having no problem selling after a mild winter on the U.S. east coast. To adapt to the current retail environment, Ray’s stores now offer digital shoe fittings, video sales conferencing with customers, and curbside pickup.  The company is also ramping up social media marketing and using Numa to ensure their customer calls and inquiries are never missed and to streamline the curbside pickup operation.

“Numa is beneficial for main street businesses, especially during the pandemic,” said Tasso Roumeliotis, founder and chief executive officer, Numa. “Customers like Potomac River Running rely on us to maintain a high-touch customer experience and provide a phone solution that would free staff to serve customers, while offering callers immediate help.We applaud American Express for collaborating on the Numa offer that can help small business owners stay in touch more easily with customers, and we are delighted to team up with them to support U.S. small business at this critical time.”

New Numa customers can receive Numa Pro for $49/month for one year after a free trial period when they sign up for a free trial through the merchant offer landing page by July 31, 2020 and then sign up for a Numa Pro subscription plan by September 15, 2020. Here’s how the virtual answering service works:

  • Coordinate curbside pickup without tying up the phone line
  • Numa answers missed calls and can collect contact information (and opt-in) from customers so they can be notified via a mass text as business conditions change
  • Numa views and responds to all customer communication, even if your business is closed
  • For restaurants: text-to-order, even if you don’t have an online ordering site
  • Businesses can read and listen to business voicemails from home
  • Businesses can easily update hours and voicemail messages from anywhere
  • Numa replies to common questions automatically



Numa is an AI-powered virtual assistant and concierge platform created to help local businesses—Main Street USA—thrive in an era where text messaging has become a preferred and more convenient way to communicate. Making a business number textable, Numa handles and responds to every voicemail, text, Facebook message with its AI-based platform that is always learning from employee-customer interactions—and adjusting its answers automatically in a voice uniquely tailored to each business.



American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at, and connect with us on,,,, and




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Anne Milo Shanahan/Valerie Christopherson

Global Results Communications PR for Numa